The employment market globally is characterised by intense competition for talent, regardless of industry. For employers to attract the highest quality individuals in the market, they must entice candidates away from their existing role. Recruitment Solutions’ strategic approach to advertising aims to do just that.
Integrated Sourcing Approach
Recruitment Solutions takes an integrated approach to candidate sourcing to ensure that client opportunities are effectively communicated to both the active and passive candidate markets. This approach is based on research of our candidate market demographics in order to keep abreast of trends relating to future growth of key job disciplines, job turnover and salary trends, the growth prospects of major employing industries, and the age, gender and geographic distribution of the candidate market. Undertaking this research in the first instance enables us to identify the best sourcing strategy to attract target candidates for each opportunity.
Reaching the Passive Jobseeker Market
Independent research conducted by Nielsen Media Research has identified that for every one active jobseeker who reads newspaper employment sections, there are 2.2 people who also read these ads out of interest – those passive jobseekers who are currently employed, but who will be motivated to apply to a role or opportunity which stands out.
Prominent Display
Recruitment Solutions Advertisements are prominently displayed in specialised sections of the newspaper, identified through research as the sections most likely to be read by the target market. The use of colour, strong and well-known branding, and effective placement results in high impact, high attention advertising that is seen and remembered by the target market. Candidate research conducted by Recruitment Solutions indicates a strong level of recall of our advertisements compared to those of our competitors.
Motivating Content
The single most important factor in converting the reader of an advertisement into a candidate is the way the advertisement is written. All Recruitment Solutions Consultants receive professional training in effective ad writing in order to produce advertisements which appeal to key candidate job-decision motivators – by age group, industry and other key demographics, and are focussed on candidate benefits rather than use of skills and experience mandatories alone.
Proven Outcomes
To put it simply, Recruitment Solutions recommends press advertising to our client partners because we know it works. In fact, Recruitment Solutions uses newspaper advertising to attract high calibre employees to our own business – it forms a key component of our Employer Branding strategy.